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From Mobile Computing to Localized Marketing
All brands need to prepare for the localization of marketing...or get left behind It's late 2009. Foursquare and Gowalla are the rage among the technorati. Social navigation app Waze is just getting...
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From Mobile Computing to Localized Marketing, Part II
The localization of marketing leaves other forms of marketing in the past "I skate to where the puck is going, not where it's been." Gretzky's well-known quote is one of the most abused business...
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